Our Story
Conscious Consumers Actively Contribute to a Better World
At Dedal, we believe in the power of design to transform everyday moments into extraordinary experiences. Our journey began with a simple vision: to craft sustainable, beautiful, and functional pieces that reflect the heart and soul of Portugal. Sustainability is at the core of everything we do. Each Dedal product is meticulously handcrafted using eco-friendly materials, ensuring that our creations are as kind to the planet as they are to the eye.
From our humble beginnings in a small Portuguese workshop to becoming a beloved brand worldwide, our commitment to quality and innovation has never wavered. Join us in celebrating the art of living well. Whether you're sipping espresso from our handcrafted cups or organizing your desk with our stylish accessories, you are part of a community that values authenticity, creativity, and sustainability.
Discover our collections and experience the Dedal difference. Every piece tells a story—what will yours be?
Mission
To design and create home products that spark happiness the ”heart way”, using materials and collaborative processes that protect our environment and enhance our communities
Vision
To make every home happy and our world a better place
Why these names :)
‘dedal’ is the acronym of Developing Design and Local economies; and the word in Portuguese means thimble (the cap used to protect the end of the finger when sewing). Our product names are inspired by the Portuguese, Latin and Esperanto languages.
Our Core Values
KINDNESS
When interacting with suppliers, customers or partners, Dedal puts kindness first as its products need to reflect the care put into its production and form. When in doubt, the company resorts to a faithful Dalai Lama quote: “Be kind whenever possible – it is always possible.”
SUSTAINABLE CONSCIOUSNESS
Most of the company’s decisions are made with social and ecological footprints in mind. In everything Dedal does, sustainability is key as to ensure the company’s actions are the best for surrounding communities and the planet.
TRANSPARENCY
Dedal is genuine and transparent – from the materials the company uses to the way they price their products, Dedal is willing to show the world their processes and methods to foster greater trust.